Parents’ play a role in seeking health information to ensure optimal growth and development for their children. To date, very little is known about the differences between information seeking behaviour for child health and engagement with resources between culturally and linguistically diverse (CALD) and non-CALD parents.
The most trusted sources for information reported by respondents were health professionals (76.2%), websites run by health professionals (59.5%), and government websites (53.2%). Social media was significantly more trusted as a source of information for child health behaviours among CALD respondents than non-CALD respondents (odds ratio (OR) 1.92, P=0.01). In contrast, booklets/ pamphlets and friends were significantly more trusted by non-CALD parents than for CALD parents (OR 0.54, P=0.02). General search engines were used very frequently among CALD respondents for child health information (39.3% vs 24.1%, p=0.013). Overall, the most common features respondents enjoyed on websites were images (81%), videos (40.1%), and discussion forums (39.9%).
Despite parents’ reporting health professionals, websites run by health professionals, and government websites as trustworthy, general search engines and social media were still the most frequently used information source for parents with young children. Credible resources parents deemed as trustworthy should take into account effective and engaging means of disseminating information that are accessible to both all communities.