Consumers can make the difference between good research and amazing research. Keeping the consumer at the heart of your project is a good starting point. Considering what is in it for the consumer, will this research benefit them and their community or is this purely an academic exercise? Is the language you are using judgmental? What is the best way to ask that question so as not further stigmatise someone who has potentially faced this for a number of years or potentially their whole lives?
What is the tone of your survey, have you taken an implicit bias test yourself? How can you get the most meaningful input from a consumer and leave them in positive place after the work is done?
Unsurprisingly, the relationship and trust that you build with consumers will be a huge factor in the quality of the contribution they make to your research. Andrew will share the perspectives of those with lived experience who have engaged with research, and what genuine partnership really looks like from a consumer lens.