For over a year, the ABC's Weight Stigma Project has been delving into the impact of bias and discrimination in health care. We've heard from many patients and professionals. Their personal experiences have become a launching point for human-centred stories backed by evidence-based research. Digital journalist and producer Gemma Breen shares what she's discovered about connecting with a diverse and vulnerable audience in a sensitive and inclusive way. She also shares her perspective on how best to engage with the media as an academic or health professional in this space.